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What exactly is a Fake Review & How to Spot it

The dictionary defines a review as “an account intended as a critical evaluation of a text, an establishment, an experience or a piece of work.” Reviews are very important part of the buying or purchase process for every consumer. What happens when these reviews are made to manipulate our views? Because these reviews are meant to assess how trustworthy and legitimate a business is through the various collective experiences of others. Trust in this day and age is a surprisingly rare commodity and these false reviews are…